Milan Zeleny continually produces innovative ideas, views and interpretations

 ... because he cannot and does not know how to do otherwise.
Like the pearl oyster produces pearls, regardless of their popularity, use or price, Milan Zeleny cannot stop "giving birth" to new ideas, despite some objections that they are often wasted by being "thrown to the swines".

Think globally, act locally

The knowledge we're pulling from all over the world, but for local action. Every action takes place in the context of time and space, knowledge is hovering above all the happenings in the realm of ideas; it coordinates our actions digitally "from the cloud above". The deglobalization (relocalization) of action strengthens the globalization of knowledge and information. Each action (knowledge) is local, just as the description of action (information) is global.

Let´s do it ourselves

An action motto for regions, towns, and other units which try to re-establish their economic-political independence, autonomy, and self-sufficiency, particularly in the era of the failure of central planning and political parties.

Company as a living organism

The company, as well as the economy, is not and does not work like a machine, but as a living organism; it learns, adapts and produces itself. You cannot successfully manage economy (although many are trying) as a machine (with the exception of simple subcontractors), but only as an autonomous and self-organizing system of business teams of employees-entrepreneurs – as it used to be at the Bata Corp..

Multiple criteria decision making

Every decision-making process must have at least two different, conflicting criteria. If there is only a single criterion (an objective, purpose), then the “measurement plus search” procedure will do; this is not decision making. To decide means to deal with "tradeoffs" (among criteria). Decision-making and optimization with a single criterion is clearly an oxymoron.

Bata management system

The global success of the Bata system lies not in it´s individual functions, methods, approaches and techniques, no matter how sophisticated in their time, but in their integration into a comprehensive, self-producing and self-service system, primarily because of corporate self-governance. Individual components can be copied, but they never work in isolation. Their organic, whole management system cannot be copied. For every ambitious undertaking with the final product or final customer, one must create a customized system of management, in search of one´s own way.

Direct democracy

This is a real, authentic, and original democracy, based on the direct connection and relations between the voters and the elected. The inserted link of political parties degrades direct democracy and transfers power to a simple intermediary of political enterprise (party) which puts its own interests above the interests of voters.

Free market

The free market is very different from the open market. The open market guarantees the "freedom" of the producer and provider, but the free market protects the freedom of the customer and the consumer. In the open market, you can cheat, manipulate, misrepresent and lie; the free market protects the participants in the transaction from lie, theft, injury and damage. Freedom does not imply the right to hit someone "over the head", but to ensure that the participants in market transactions are not hit "over the head" and - thus remain free. Governmental failure to secure free markets it self-evident.

Educational system

Education is always a system, i.e., a coherent whole of contents, form, organization and direct relationship between the provider and the user. Bad systems cannot change or be improved through separate modifications of individual components (such as simple injection of money). Better systems can only be achieved by improving the whole, i.e., changing the weights of all its components listed above.

Entrepreneurial University

The present-day society lacks motivated high-quality entrepreneurs (there are many opportunists and schemers). The Entrepreneurial university (Jan Bata’s concept) teaches entrepreneurship through doing business. Its students learn not only through reading books, but mainly through managing real entrepreneurial action. To know of something does not imply the ability to do it.